Last weekend, M&B was at the Walt Disney World Marathon in Orlando, Florida, for a meeting of the Endurance Sports Media Group. Marketing representatives, Tami Jacobson and Stacy Martin-Tenney, met with our group and modeled the limited edition runDisney 860v3 running shoes that evoke Disney’s most iconic characters — Mickey Mouse and Minnie Mouse. Minnie’s classic red and white polka dot dress inspired the design for the women’s shoe and Mickey’s black tuxedo look inspired the men’s shoe.
If the initial runDisney shoe is a success, Rowe said New Balance will roll out more Disney branded running shoes, which might include rerunning the current Mickey and Minnie inspired 860v3 sneaker, producing Disney shoes from other models in the New Balance line, or introducing trainers modeled after other Disney characters.
New Balance produced 1,000 shoes for the initial run and will produce more if it proves popular.