Editor’s Choice: Stepping It Up

    Cover 18.3 temp.inddStepping It Up.
    Cara McLaurin Esau
    © 2014 42K(+) Press, Inc.

    Back in my day, we had to walk to and from school, uphill both directions, in 15 feet of snow. Even worse, we had to do any necessary research at the library using actual books. And it was painstaking. If we needed to seek opinions from others, we had to conduct surveys in person or on the phone. Now such labor is no longer necessary—not even among the race directors of popular marathons when they are brainstorming their latest medal designs. Some wise race directors do the same as young whippersnappers do these days: they turn to social media outlets for help. Social media is proving to be a boon for race directors (RDs) who want to improve their medal design to win the hearts and loyalties of their runners.

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